MIPCOM 2008 – International success for Promance
Promance International was present at the 2008 edition of MIPCOM, the largest global content event for creating, co-producing, buying, selling, financing and distributing entertainment content across all platforms, held in Cannes this October. This year’s edition was the largest-ever, with 13,588 participants from more than 100 countries, including at least 4,500 buyers.
To meet the expectations of the event, Promance International, a MediaPro Pictures company, showcased a very competitive and diverse catalogue of television formats and products, brought to the attention of MIPCOM participants and potential clients by MediaPro Distribution, the CME distribution arm. New prime-time series with original and unique storylines, combined with successful formats contributed to this selective Promance package.
Referring to the products presented, Ruxandra Ion, the manager of Promance International, says: “I think that we managed to develop our own type of format, based on the Romanian reality, but not excluding the European one. For example, Tears of Love and Gypsy Heart have no equivalent in Latin America, because the story is 100% European.”
Regina, the newest prime-tine long running series aired on ACASA, made an outstanding appearance thanks to its leading actors. Diana Dumitrescu, Bogdan Albulescu and Carmen Tanase caught everyone’s attention at the trade show by wearing traditional Gypsy costumes and dancing on Gypsy music and rhythms. They created a unique atmosphere which contributed to the production’s success and ended with the series’ acquisition by INNOVA (STUDIO 1+1) - Ukraine.
Another on-air Promance production that represented a real success at MIPCOM is Little Angels. The romantic comedy about a man turned overnight into a male-nanny for three little children captured the interest of Czech TV station NOVA CINEMA, which purchased it.
After being sold in Turkey and Slovakia, Gypsy Heart enjoyed yet another success. The story will soon reach the Israeli territory, being acquired by ACTIVE CENTER GROUP -Israel.
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