Promance International

Promance International, the romantic fiction division of MediaPro Pictures, is specialized in producing television programs, series (drama and comedy romance) and television feature films for both Romanian and Central European markets.

Even though its present identity was established in 2008, Promance International has been part of MediaPro Pictures since 2004, growing to be the key producer of television feature films and series for female audiences in Central and Eastern Europe. In Romania, the main target consists of active women aged between 18 and 49 years.

The Romanian telenovela brand was developed in time thanks to AcasaTV, a TV channel focused on broadcasting Latin-American productions. Ruxandra Ion, the manager of AcasaTV at the time, was the sole manager of a TV channel to ever produce a Romanian telenovela - Only Love. Her inspired decision to place the series in prime-time turned Only Love into a noteworthy challenger for well-known local shows aired on other major stations.

Only Love charmed the Romanian audiences and outshined all competition in the timeslot, with an average market share of 25.3%. The first Romanian telenovela managed to capture the public's attention right from the first episode - which recorded a market share of 35.6% - and kept hold of it throughout the series.

In the footsteps of this high-profile success, other telenovelas such as Tears of Love, A Movie-Like Romance, The Sins of Eve, Daria, My Love soon followed. However, it wasn't until 2007 that a new milestone was set: the telenovela Gypsy Heart became an indisputable leader on the Romanian television market. With an average leadership of 80% throughout its broadcast and a record market share of 40.3% recorded by the series finale - the highest for AcasaTV during the last six years -, Gypsy Heart established itself as a mass phenomenon.

The success of these audience-grabbing series is based on original programming and on a talented, experienced production team.

All the series produced by Promance are available on the international market both in the original format (the original drama romance or comedy romance) and the television format (the right to produce a local version in a different country).

Promance International has set for itself the goal of becoming the main producer of romantic feature films and series in Europe by continuing to develop quality television programs. Ruxandra Ion is currently the Managing Director of Promance as well as the Channel and Programming Strategist of CME Development Corporation.